Case studies are valuable assets for any business website.

They provide concrete examples of your work in action, showcasing your expertise and success stories to potential clients.

By detailing specific problems faced by clients, your approach to solving them, and the positive outcomes achieved, case studies offer credibility and build trust with visitors.

They demonstrate your ability to deliver results and can be a powerful tool for converting leads into customers. Additionally, case studies can improve your website's SEO by featuring relevant keywords and attracting organic traffic.

Overall, investing in well-written case studies can significantly enhance your online presence and help differentiate your brand from competitors.

To write a case study, begin by selecting a relevant topic and conducting thorough research to gather data and information.

Example: Case Study for a Wellness Coaching website

Sarah, a 35-year-old client struggling with stress and burnout, sought the help of a wellness coach to improve her work-life balance and overall wellbeing.

Over a 12-week program, the coach guided Sarah in setting boundaries, incorporating mindfulness practices, and prioritising self-care.

Through weekly check-ins and tailored action plans, Sarah gradually saw positive changes in her energy levels, mental outlook, and productivity.

By the end of the program, Sarah reported feeling more in control of her life, with reduced stress levels and a newfound sense of inner peace.

When the wellness coach wrote this up on her website, she noticed an uptick in enquiries about coaching for burnout.

This case study helped explain the transformative impact of wellness coaching in helping individuals like Sarah achieve holistic wellness and resilience in the face of life's challenges.

Structuring your case study

You will need:

• a summary introduction

• any background information

• a description of the problem or issue

• a clear overview of how your client approached you

• the ‘turning point’ - including a summary of the methodology used

• the results obtained

• and a conclusion.

Writing technique

You don’t need to be Jane Austen.

Your writing just needs to be clear, concise, and objective.

All you have to do is present the facts without bias. And by including real-life examples, statistics, and quotes to support your points, you’ll get the message across.

Always edit…

Writing is re-writing

Writing really is re-writing.

That’s what I always told my creative writing students back in the day.

So, finally, proofread your case study carefully. Edit as you go, and as much as possible, get rid of mistakes before sharing it with your audience.